VIBRATING MASCARA - Pulse Perfection by Maybelline

The latest technological advancement in the field of beauty is the Vibrating Mascaras. Latest to introduce the product is Maybelline, America's number 1 favourite mascara innovator, which recently introduced its Pulse Perfection Vibrating Mascara.

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Maybelline's Pulse Perfection Vibrating Mascara is battery powered and gently vibrates in a horizontal motion to reach and define each lash from root to tip to ensure no lash goes uncoated. It comes in a delicious sleek black and gold packaging.

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How it works?

This vibrating mascara delivers 7,000 vibrations per minute in 7 synchronized actions so lashes are transformed to perfection. It offers a patent pending vibrating elastomer brush, which gently pulsates against lashes. The horizontal micro-motion is designed to mimic pro makeup artist application technique (zig-zag), and extend it to its maximum potential leaving your lashes to perfection effortlessly.

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It's not in the market yet so can't really say if it worked or not, but it has created quite sensation in the beauty world. Especially by ensuring its publicity through a unique method. Though it is not for sale yet, but Maybelline Pulse Perfection Vibrating Mascara will be available for sale on May 18th, 2009 (just for one day) through their special micro site or any participating retailer (http://www.target.com/ and http://www.walmart.com/).

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Maybelline Pulse Perfection Vibrating Mascara will hit the stores in July 2009. I'd rather wait for its mass launch in July'09 and get the reviews before buying it. Word is it would cost $15.

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