Kenneth Cole opened an online t-shirt store via Facebook to raise money for the Oil Spill cleanup, WWD reports. The funds will go to Awearness, the Kenneth Cole Foundation to support the Gulf initiative. The tee can be ordered in 12 different colors with different phrases printed on them, like "I Clean Up Well," and are priced at $35 each. He's also encouraging Twitter users to give to the Gulf--giving away free t-shirts for five consecutive days to twenty random Kenneth Cole retweeters.
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