Oprah Launches her OWN Network

Oprah Winfrey's network has begun not with a bang but with redeclared purpose by the Queen of Daytime for her new round-the-clock cable channel venture.

After years in the planning and months of hype, the moment of launch on Saturday at 12 noon EST was rather quiet.

Buried in the middle of a holiday weekend (though boasting the numerically catchy date 1-1-11), The Oprah Winfrey Network, or OWN for short, arrived free of glitz with a one-hour preview special hosted by Winfrey, host of the syndicated "The Oprah Winfrey Show." She offered a hearty overview of the live-your-best-life fare she will curate across the network's schedule in the days ahead and further down the line.

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